CRY – Child Rights And You
We took the symbol of illiteracy (thumbprint) in India and showed children overcoming it.
Featured in The Drum, Kyoorius D&AD Award, Apac Work of the Week, Communication Arts
We recreate thumbprints through paper quilling and depicted them as maze, valley and forest.
Credits
Ad Agency: BBH Mumbai
CCO: Russell Barrett
Creative Team: Sapna Ahluwalia
Kushal Birari Rebecca Daniel,
Shirin Kekre, Chetan Mahajan, Yohan Daver