Instagram – It’s OK to NOT
6-hour Instagram live stream event with 21 Creators to show people that when it comes to mental health, It’s OK to NOT.
+ Featured in Essence, YahooNews
We created promos that ran on IG the week leading up to the live event
Credits
Ad Agency: Mother New York
CCO: Corinna Falusi
ECD: Erik Norin
Creatives: Brad Warsh, Kushal Birari
Lee Koppel, Mikio Bradley