MiLB - Munchie Mitt
How do you get people talking about Minor League Baseball on an extremely minor budget? You invent something that changes the world forever.
The Munchie Mitt™️ enables fans to reach their full potential. With Hot Dog Push Pop Technology™️, condiment sleeves, and an insulated Cold Corner™️ for beer, there's no sacrificing your munchies to catch a homer.
+ Featured in AdAge, TheBigLead, 100+ media outlets
To launch, The Munchie Mitt™️ was released into the world to be discovered by @NewYorkNico
Then Jordan The Stallion and the official MLB accounts gave 5 mitts away to their massive audience
Fans got riled up on social and we earned the some press too
The Munchie Mitt™️ prototype incorporating branded elements.
What started as a campaign idea evolved into patented technology
Credits
Ad Agency: Mother New York
CCO: Oriel Davis-Lyons
Creative: Matt Vitou, Will Paugh, Kushal Birari