MINI – The Inner Drive
Highlighting the power of small things, we created a film honoring the early beginnings of MINI by telling the story of Alec Issigonis, creator of the first MINI. Through the magic of illustration and light, his story comes to life within the pages of a book.
Featured in AdWeek, The Drum, Communication Arts
A true tribute to craft – the filmmakers captured every shot practically with no post production effects.
Credits
Ad Agency: 360i New York
CCO: Menno Kluin
ECD: Piper Hickman & WeiWei Dong
Creative Art Director: Kushal Birari, Jorge Diaz
Creative Copywriter: Lee Koppel, Emmanuel Rocha
Director: Virgilio Villoresi
Illustrator: Virginia Mori
DOP: Giancarlo Morieri