GOPUFF
BRING THE MAGIC
A brown paper bag isn't supposed to feel magical. But when it shows up with exactly what you want, it kind of does.
For Gopuff, we turned that everyday feeling into Bring the Magic - a campaign that made the ordinary feel extraordinary through film, gravity-defying OOH, personalized bags and an experience inside the app.
+ Featured in Campaign US, Ad Age, Muse by Clio, The Drum, Shots.net
We used practical effects to make the film stand out
MAGIC BAGS
What's in your bag says a lot about you. Alongside the launch film, our Bring The Magic campaign for Gopuff featured OOH placements in major markets across the United States. We brought the magic to our visual world with gravity-defying compositions and unexpected product combinations. Each placement turned orders into stories that resonated with our audience in a way no other delivery brand could.
Featured in AdAge, Muse by Clio, The Drum
BRINGING THE MAGIC INTO THE APP
We extended the campaign beyond advertising and into the Gopuff experience itself. With the Magic Portal, we brought the spirit of Bring the Magic directly into the app, connecting the brand idea to the place where people shop.
MAKING THE MAGIC PERSONAL
We took Gopuff's iconic brown bag beyond advertising and into culture. From a custom bag curated by gaming legend Ninja to personalized bags for NBA athletes, we turned an everyday delivery into something unique to the people receiving it. Giving the brand's most recognizable asset a whole new personality.
CAMPAIGN CASE STUDY
THE IMPACT
Film Credits
Ad Agency: Mother New York
CCO: Oriel Davis-Lyons
Lead Creative Team: Will Paugh, Kushal Birari
Director: Adam Berg
DOP: Mauro Chiarello
Editor: Leo Scott
Magic Bags Credits
ECD: Nedal Ahmed
Lead Creative Team: Kushal Birari
Penelope Vasquez & Amanda Winch
Photographer: Kelsey McClellan