OREO
PROUDPARENT
“Proud Parent” addresses the journey that many parents face after their child comes out of the closet and shows us that there’s no wrong way to love your kid. OREO collaborated with PFLAG, the country’s largest ally organization, to shine a spotlight on the impact that a supportive community can have on LGBTQ+ acceptance.
+ Featured in 400+ media outlets including: Adweek, AdAge, CNN, Muse by Clio, Vimeo Staff Pick, Cannes Lions, The One Show, Clio, Effies, ADC, Webby
PRIDE MONTH
We enabled parents and allies to come out more easily by showing that they are not alone, and definitely not the first. We used historical Pride PFLAG signs as a tool to spread the message today
Digital OOH along the parade route of New York City and San Francisco
Also, we created the first-ever rainbow OREO cookies
THE IMPACT
CAMPAIGN CASE STUDY
Credits
Ad Agency: 360i New York
CCO: Menno Kluin
Lead Creative Team: Lee Koppel, Kushal Birari
Director: Cole Webley
DOP: Bianca Cline
Editor: Mah Ferraz