Uber – There are drivers in your area
The campaign brought a simple storytelling mechanic to life across film, OOH and social. Each 15-second spot reveals how Uber fits naturally into suburban life adapting to everyday needs, big and small.
Featured in Adweek, AdAge, Little Black Book
The OOH transformed familiar suburban spaces into hyper contextual touch points
On social we had platform-native cutdowns brought the same idea into the feed, using the POV trend to capture everyday suburban moments making the story feel relatable and native
Alongside the 15s, we created an anthemic film centered on Game Day
AI video generation was used in the final production to shape the film’s narrative arc
Credits
Ad Agency: Mother New York
CCO: Oriel Davis-Lyons
ECD: Kevin Weir
Creative: Kushal Birari (AD) & Will Paugh (CW)
Social Jr. Creative: Anisa Abdurahman, Gabriel Schreiber
Director: Michael Spiccia