Based in the US, working globally. US permanent resident (no sponsorship required)
IDEAS THAT
FEEL OBVIOUS
in hindsight.CREATIVE DIRECTOR / ART
Building ideas across film, design, technology and experiences.
01 / SELECTED WORK
CAMPAIGNS BUILT TO MOVE
culture.Big ideas, obsessive craft and enough restraint to let the work do the talking.
UBER
THERE ARE DRIVERS IN YOUR AREA
Integrated · Film · Social · OOH
OREO
PROUD PARENT
Brand Platform · Integrated
GOPUFF
BRING THE MAGIC
Brand Platform · Film · OOH · Integrated
MINI
THE INNER DRIVE
Brand Storytelling · Film
MILB
THE MUNCHIE MITT
Product Invention · Social Stunt
DAVE & BUSTER’S
UN-LEARN ADULTHOOD
Film · Social · Integrated
ASHEVILLE TOURISM
YOU KIND OF HAVE TO BE HERE
Brand Storytelling · Film
Social · Integrated
OREO
PROUD WORDS
INSTAGRAM
IT’S OK TO NOT
Social · Integrated
SHIPT
EVERY LITTLE DETAIL. DELIVERED
Brand Storytelling · Film
WHERE CURIOSITY GETS TO
02 / EXPERIMENTS
lead.Self-initiated studies in AI, code, typography, music and interaction.
Political Landscape
News-Driven Generative World
Daily political coverage is pulled from live news sources and translated into a living landscape, where headlines become weather, terrain, light, movement and decay. As global events unfold, the environment continuously evolves with them.
Curbside
Generative Story Experience
Curbside is an interactive street story following Oakley - a squirrel with one acorn and four lanes between her and home. Visitors invent a route using objects found along the street, then guide Oakley through a responsive, illustrated experience using keyboard, touch and microphone interactions.
Raag Canvas
AI + Music Exploration
An exploration of how Indian classical music can be translated into visual form. Each composition generates abstract shapes, colors and spatial relationships inspired by the mood and structure of a raag / melodic composition.
Experimental Typography
Formal Type Exploration
A collection of typographic studies exploring distortion, rhythm, form and perception. Each experiment pushes letterforms beyond their conventional role as static communication.
Market Rider
Gamified Market Exploration
An experiment that turns stock charts into terrain and market performance into motion. Users ride across price movements while relevant news appears at key moments along the route, transforming financial data from a static graph into an interactive storytelling experience.
All Play
Interactive Poster Series
A series of interactive posters exploring how typography can respond to human behavior in real time. Each piece uses a different input from cursor movement to hand gestures to transform static graphics into living visual systems.
Everyday Soundtrack
Generative Sound Experience
Everyday Soundtrack turns ordinary sounds into personal music. Record a sound from your day, then reshape it through rhythm, tempo, pitch and space to create a playable soundtrack and visual artifact.
Interactive Typography
Responsive Type Studies
Interactive typography experiments that respond to movement, sound and user input. These studies explore type as a dynamic interface rather than a fixed graphic element.
I MAKE IDEAS PEOPLE WANT
03 / ABOUT KUSHAL
to spend time with.Hi, I'm Kushal an independent Creative Director (Art).
birarikushal@gmail.com
Creative Art Director
The One Club
International awards
and honors
Six cities across
three continents
In the world at
virtual table tennis
Freelance Creative Director
Creative Director /Art (2026 - Present)
Wieden+Kennedy Portland
Creative / Freelance (2026)
Mother New York
Creative /ACD (2021 - 25)
360i New York
Creative /Art Director (2019 - 21)
Jung von Matt Hamburg
Creative /Art Director (2018 - 19)
Droga5 NY / R/GA NY / BETC Paris
Creative (2017 - 2018)
BBH Mumbai
Creative Partner Art (2015 - 16)
Wieden+Kennedy Delhi
Art Director (2015)
StrawberryFrog Mumbai
Art Director (2013 - 15)
Creativeland Asia Mumbai
Jr. Art Director (2013)
Intern Art Director (2011 - 12)
WORK EXPERIENCE
Globally Ranked #11 Creative Art Director
The One Club for Creativity 21
Young Guns 19
Finalist 2021
The Portfolio Night All Star NYC
The One Club 2018
Globally Ranked #4 Creative
Young Ones in 2017
#10 Art Director
Lürzer’s Archive Germany
RANKING
Master Class on Art Direction
Miami Ad School
Guest Lecturer
The Model Art Education Society
Portfolio Reviewer
The One Club for Creativity
SPEAKER / MENTOR
-
Miami Ad School Europe Hamburg
Art Direction
Sir J. J. Institute of Applied Art Mumbai
Bachelor of Fine Arts -
AI for Creative Work Specialization
University of Michigan
AI, Empathy & Ethics
University of California, Santa Cruz
Generative AI for Creative Workflows
Adobe
Gen AI Agents
Google Cloud
Generative AI Leader
Google Cloud -
Tokyo Design Awards
Jury 2026
The Art Directors Club Global (ADC)
Interactive Jury 2024
The One Club for Creativity
Jury 2024
Creative Circle Festival UK
Film Craft Jury 2024, 2026
The NY Digital Awards
Jury 2026
International Design Academy
Jury 2023, 2024
The Global Entertainment
Marketing Academy Awards
Jury 2024, 2025, 2026
New York Festival
Grand Jury 2023, 2024
The Collision Awards
Film Jury 2024, 2025
The Telly Awards
Branded Content 2025, 2026
NY Product Design Awards
2026
Muse Creative International Awards
The International Awards Associate (IAA)
2022, 2023, 2026
The Titan Innovation Awards
2023, 2026
AdForm PHNX Awards
Digital Craft Jury 2022, 2023 & 2024
The International Awards for Luxury
2022 & 2023
The LIT International Awards
2022, 2023, 2025
The Vega Awards
Expert Jury Panel 2022, 2025, 2026 -
Cannes – Good / Sustainable Dev. Goals – Bronze
Cannes – Film Craft Lions / Editing – Shortlist
ADC Global – Motion / Film / Narrative – Gold
ADC Global – Motion / Film / Short Video – Silver
ADC Global – Design for Good / Film Craft – Silver
The One Show – Casting – Bronze Pencil
Clio Awards – Use of Music in Film/Video – Silver
Effie – Social Good / Brands/Positive Change – Silver
The One Show – Long Form Video – Single – Shortlist
The One Show – Online Films & Video – Long Form – Single – Shortlist
The One Show – Online-only Video – Shortlist
ADC Global – Design for Good Advertising – Shortlist
ADC Global – Branded Content / Entertainment - Online Video / Short Form – Shortlist
ADC Global – Advertising: Television / Film / Online Video Single – Shortlist
The Webby Awards – Public Service & Activism / Video – Winner
The Webby Awards – Branded Content – Shortlist
Muse Creative Awards – Video, Diversity & Inclusion – Platinum Winner
Ad Stars – Film /Foods – Silver Winner
Andy Awards – Shortlist
New York Festival – Film Best Use / Social / Environmental Good – Finalist
Media Post Creative Media Awards – Branded Entertainment: Original Film / Video – Winner
Media Post Creative Media Awards – Multicultural / LGBTQ+ Media Film – Finalists
The Digiday Video and TV Awards – Best Brand Film Single – Finalist
The Shorty Awards – LGBTQ+ Community Engagement – Winner
AICP Show – Cause – Shortlist
AICP Show – Cause Marketing / PSA – Shortlist
AICP Show – Storytelling – Shortlist
Graphis – Video / Food – Platinum
Vimeo Staff Pick – The best short films on the Internet
Adforum’s PHNX Awards – Transform Lives – Bronze
The Cresta Awards – Brand Purpose – Gold
The Dentsu Innovation Awards – Creative Craft and Social Impact – Grand Prix
The Dentsu Innovation Awards – Creative Craft and Social Impact – Gold
The Campaign Big Awards – Best Idea for Purpose – Finalist
Microsoft Inclusivity Culture & Marketing Award – Winner
Mondelez International Global Marketing Excellence Awards (Inclusive Marketing) – Winner
Shots Awards – Concept Above two minutes – Shortlist
The Lesflicks Film Festival – Best PR / Marketing Campaign – Finalist
Epica Awards – Confectionery & Snacks – Gold
Epica Awards – Public Interest – Silver
Epica Awards – Copywriting & Storytelling – Shortlist
ADC Global – Craft in Motion – Merit
Ciclope Film Festival – Direction – Shortlist
ADC Germany – Film – Gold
ADC Germany – Integrated – Bronze
ADC Germany – Digital – Bronze
ADC Germany Grand Prix – Film – Shortlist
ADC Germany – Film – Merit
The One Show – Film – Merit
Applied Arts Awards – Film – Gold
The One Show – Film – Silver Pencil
Clio Awards – Film – Shortlist
Neptun Talent Award – Integrated – Bronze
Lürzer’s Archive – Print – InBook Winner
ADC Global – Design for Good Integrated – Merit
ADC Global – Film – Merit
The One Show – Outdoor – Merit
ADC Germany – Film – Bronze
ADC Germany – Print – Merit
ADC Germany – Print – Merit
ADC Germany – Print – Merit
Graphis New Talent – Print – Silver
Graphis New Talent – Print – Merit
Graphis New Talent – Film – Silver
Lürzer’s Archive – Creative of the Year Award 17-18 – Nominated
The One Show – Film – Gold PencilClio Awards – Film Technique – Bronze
D&AD – New Blood – Wood Pencil
ADC Global – Print – Bronze
ADC Global – NGO – Merit
ADC Global – Print – Merit
ADC Switzerland – Winner
Neptun Talent Award – Integrated – Gold
Applied Arts Awards – Integrated – Winner
Golden Award Montreux – Print – Gold
Golden Award Montreux – Print – Finalist
Lürzer’s Archive – InBook Winner
Lürzer’s Archive – Creative of the Year Award 16-17 – Nomined
WIA (World Illustration Award) – Winner
Kyoorius D&AD Awards – Blue Elephant
Adobe foxgloveawards – Use of Social Media – Gold
Adobe foxgloveawards • Online Integrated – Gold
Adobe foxgloveawards • Print – Silver
The Drum Dream Award (Creative Works International)APAC Work of the Week – Print – The Drum
Top Dog – MAS Europe
The Fudge Award – MAS Europe
Kyoorius D&AD Awards – Print – InBook Winner
Creative ABBY Awards – Out of Home – Gold
Creative ABBY Awards – Ambient Media – Gold
Kyoorius D&AD Award – Direct Response – Blue ElephantKyoorius D&AD Award – Direct Response – InBook Winner
Kyoorius D&AD Awards – Poster – Shortlist
Kyoorius D&AD Awards – Activation – Shortlist
Spikes Asia – Direct – Shortlist
Available for independent projects and creative collaborations.
LET’S MAKE IT
obvious